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Brand Development

Rocky Mountain Rallye

A not-for-profit grassroots navigational rallye needed a brand to add exclusivity, while staying under-the-radar. I was happy to lend a hand.

Taking place in an undisclosed southeastern Utah location each year since 2015, the rallye is run exclusively via Rally Blitz, an iOS app built for navigational rallye racing. This new tech, along with the exclusivity of the ride differentiated it from the ages of mechanical, printed route book rallyes, and their stodgy organizations.

A comprehensive brand was needed to bring the race to life, cater to the adventurous racers taking place, and provide function during the rallye.

Year
2016
Client
Rocky Mountain Ralley
Tools Used
Art Direction
 

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