With 12 different jets available and more than 700 in their overall fleet, NetJets owner's private aviation experience had become greatly weakened through distinctly inconsistent application of their livery, interior touch points and overall branding.
Through collaboration with OEM’s such as Bombardier, Embraer, and Cessna these areas were reevaluated inside and out.
Touch points included new interior materials, custom-branded FAA compliant typography for the tail numbers, and livery redrawn custom to the plane in each fleet — but consistent across all.
